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Press Release- The Sony a7 and a7R

rockyNook_PressRelease

New Release from Rocky Nook

Contact: Rocky Nook, Inc. — (805) 687-8727 — Press@rockynook.com

Santa Barbara, CA—June 26, 2014

346This book is a guide to using the Sony a7 and a7R, the first full frame, autofocus system cameras. At half the weight of a full frame DSLR, they are easy to carry for photographers on the go. The less-expensive a7 has a 24-megapixel sensor for shooting rapidly changing scenes; the a7R has a 36-megapixel sensor designed for ultimate image sharpness. Both use advanced image-processing algorithms and can use any manufacturer’s lens when matched with the appropriate adapter. The electronic viewfinder gives the photographer an accurate preview of the image, ensuring the capture of technically excellent photographs by preventing mistakes in color temperature, depth of field, and exposure. All features of the a7 and a7R are covered, including automatic stitching to create panoramas, and multi-shot noise reduction that allows the use of extremely high ISOs. This book guides the photographer in using both the camera’s automated features and manual controls to take photographs that are a unique reflection of his or her creative personality.

 About the authors:

Dr. Brian Matsumoto is a retired research scientist who has worked for 30 years recording experiments with a wide range of film and digital cameras. He now spends his time photographing with a variety of cameras and lenses. He enjoys exploring how a camera’s potential can be expanded by pairing it with specialized optics such as microscopes and telescopes. He carries his camera on all his hikes and enjoys photographing nature. In addition to the seven books he has written for Rocky Nook, Dr. Matsumoto has published several articles and has had his photographs published in a number of periodicals. He is experienced in the technical aspects of photography and has taught courses on recording scientific experiments with digital cameras.

Carol F. Roullard has been an avid photographer since her high school years, where she first experimented with black-and-white artistic composition. Since then, she has continued photographing, mainly nature and architecture. Carol has used a variety of cameras covering a wide range of makes and models, from simple point-and-shoot cameras to complex professional-level cameras. Carol produces fine art photography and is utilizing her previous art business experience for her online gallery and art shows. As a former Project Management Quality and Compliance Engineer, Carol spent a number of years developing procedural and quality control methodology for IT projects. In addition, she had developed and conducted training sessions covering best practices for procedural and quality control, breaking down complex subjects into easy-to-use approaches to learning. 

The Sony a7/a7R: The Unofficial Quintessential Guide

Brian Matsumoto, Carol F. Roullard

Published by Rocky Nook

978-1-937538-49-1, 384 pages, $39.95 US, $41.95 CA Soft Cover 6″x9″

About Rocky Nook

Rocky Nook is a leading publisher of books written by photographers for photographers.

Rocky Nook boasts a broad collection of top-selling titles by renowned photographers from around the world, covering a variety of photography topics including composition, fine art, cutting-edge technology, and instruction manuals. Rocky Nook titles deliver premier content that helps beginning through professional photographers master the art, craft, and technology of photography.

Founded in 2006 and headquartered in Santa Barbara, California, Rocky Nook is closely associated with dpunkt.verlag, a German publisher of computer and digital photography books.